2024 App Trends in Baseball: Ballpark App’s Surge to the Top

I noticed this morning that the Ballpark App is at the top of the “Sports” charts on Google Play and iOS.

So, I visited app.sensortower.com to learn more.

In April, the Ballpark App on the App Store had ~500k downloads, and the MLB App had ~300k (~$6M in revenue). They were about even on Google Play, with both having accrued ~200k downloads each, with the MLB App taking in about $2M in revenue.

Now, you might ask, how much revenue did the Ballpark App bring in? Well, it’s complicated. While attendance is up and app downloads are high, based on my understanding of various data protection laws, any purchases are technically made via the website (e.g., MyProVenue), so they wouldn’t be tracked in this number.

Baseball has been off to an incredible start to 2024, coming off a 2023 season with $11.6B in revenue. With positive trends in ticket sales, viewership, attendance, and sponsorships, and looking at previous trends (minus the pandemic-impacted ones), would it be conservative to estimate that the league could see at least a $500M revenue bump to $12.1B by the end of the year?

Some past revenue trends over the last ten years (some are estimates due to the exact number not being reported online):

2013: $8.25B
2014: $9B (Up ~ 750M)
2015: $9.5B (Up ~500M)
2016: $9.5B (Remained the same or minor growth)
2017: $10B (Up ~500M)
2018: $10.3B (Up ~300M)
2019: $10.7B (Up ~400M)
2020: $3.7B (COVID-impacted season)
2021: $9.6B (Covid-restrictions were still in play in some jurisdictions)
2022: $10.8B (Returned to 2019 numbers)
2023: $11.6B (Up ~800M)

Here’s to hoping they meet or exceed that projection!